The purpose of this ebook is to:
- Identify why banks should care about Behavioral Economics and how they can improve the relationship with their users.
- Pinpoint the skills shaping the Chief Behavioral Officer and how this role can lead the practices of behavioral science in line with business objectives.
- Show an overview of some financial industry players that are creating experiences that move users in the right direction.
Jeff Kreisler, Editor-In-Chief of PeopleScience.com