The purpose of this ebook is to:
- Identify why banks should care about Behavioral Economics and how they can improve the relationship with their users.
- Pinpoint the skills shaping the Chief Behavioral Officer and how this role can lead the practices of behavioral science in line with business objectives.
“In the future, banks can have an entirely different relationship with their customer. That relationship will be based upon an understanding of who their customers really are and why they do what they really do, i.e. based upon behavioral economics.”
- Show an overview of some financial industry players that are creating experiences that move users in the right direction.
Jeff Kreisler, Editor-In-Chief of PeopleScience.com