
Introducing #SheBanking: a pioneering concept created by Strands and Gemma Cernuda (Ellas Deciden). The purpose of this study is to:
- Identify what women expect from banks as an ‘ally’ when managing personal and family finances.
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Discover how can we improve the relationship with banks so women feel less excluded from the current narrative.
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Pinpoint the services that add value for women, so that they feel better “treated” by banks and that they speak the same language as her.
“Women want a relationship with their bank, while men want simple transactions"
The Financial Brand