Introducing #SheBanking: a pioneering concept created by Strands and Gemma Cernuda (Ellas Deciden). The purpose of this study is to:
- Identify what women expect from banks as an ‘ally’ when managing personal and family finances.
Discover how can we improve the relationship with banks so women feel less excluded from the current narrative.
Pinpoint the services that add value for women, so that they feel better “treated” by banks and that they speak the same language as her.
“Women want a relationship with their bank, while men want simple transactions"
The Financial Brand