1st White paper on women and banking

Introducing #SheBanking: a pioneering concept created by Strands and Gemma Cernuda (Ellas Deciden). The purpose of this study is to:

  • Identify what women expect from banks as an ‘ally’ when managing personal and family finances.
  • Discover how can we improve the relationship with banks so women feel less excluded from the current narrative.

  • Pinpoint the services that add value for women, so that they feel better “treated” by banks and that they speak the same language as her.

Women want a relationship with their bank, while men want simple transactions"

The Financial Brand